Tourist attractions in Ethiopia range from historical records of some of the ancient human civilizations, natural vegetation, undiluted cultural diversities, and wildlife attractions to fascinating topography and one of the most conducive climates in the world. Ethiopia is believed to be the source of human life as the oldest hominid fossils have been found in the lands of the country.

As the sector requires improved accommodation, leisure, and related services, opportunities exist in the construction of star-designated hotels, lodges and resorts, international and specialized restaurants. Potential investors can take advantage of these opportunities through direct investment or joint-ventures with Ethiopians.